Liat Ayalon, PhD, is a Professor in the School of Social Work, at Bar Ilan University, Israel. Prof. Ayalon is the Israeli PI of the EU funded MascAge program to study ageing masculinities in literature and cinema. She was the coordinator of an international EU funded Ph.D. program on the topic of ageism (EuroAgeism.eu; 2017-2022). Between 2014 and 2018, Prof. Ayalon has led an international research network on the topic of ageism, funded through COST (Cooperation in Science and Technology; COST IS1402, notoageism.com). She consults both national and international organizations concerning the development and evaluation of programs and services for older adults. In recognition of her work, Prof. Ayalon was selected by the UN Decade of Healthy Ageing as one of 50 world leaders working to transform the world to be a better place in which to grow older.