Co-Founder of the Oxford Project: The Responsible Use of Generative AI in Care and consultant in innovation in care. I work with tech companies. Local authorities care providers and with people who draw on care and support to evaluate the effectiveness of the use of technology in care. With the focusing of the Oxford Project I have specialized in how AI has the potential to change care.

I set up Casson Consulting in April 2019 to work with people in social care on innovation and digital transformation. Like any good project it has taken on a life of its own, and I have developed a niche of bringing together people from all parts of the social care community to share ideas and create new ways of working. I work with care organisations, health and local authorities, care umbrella bodies, tech companies and people with lived and living experience on how they are innovating for better quality of life for people.

As part of my work at Casson Consulting I am:

• Technology as Your Friend expert for MyHomeLifeEngland;
• part of the Digital Care Hub;
• an advisor to Care England;
• Joint Coordinator of the Oxford Project: The Responsible Use of Generative Ai in Social Care;
• Social Care Foundation Advisory Council
• Chair: North West Forward: stories of digital support for working age adults

If thrive on creating platforms to bring about new ways of working in social care. I love bringing small groups together in any format to create the future of social care as an integrated part of the health and care system.

My driving principles are:

• Social care exists to help people live as independently as possible according to their own situation.
• The best way to predict the future is to create it. (Peter Drucker)
• We haven’t come this far, just to come this far.
• The best time to do something was 10 years ago, the second best time is now, so let’s do it.